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SEO Explained and Types

What is SEO?

SEO stands for Search Engine Optimization. It is the process of improving your website's ranking in search engine results pages (SERPs) for relevant keywords. The higher your website ranks, the more likely people are to click on it, which can lead to more website traffic, leads and sales.

What are the Benefits of SEO?

Increased website traffic: When your website ranks higher in SERPs, more people will see it. This can lead to a significant increase in website traffic, which can benefit your business in a number of ways.
More qualified leads: When people search for specific keywords, they are often in the buying mode. By ranking for relevant keywords, you can attract more qualified leads to your website who are more likely to convert into customers.
Improved brand awareness: When your website ranks higher in SERPs, it will be more visible to potential customers. This can help to improve your brand awareness and make it easier for people to find your business.
Cost-effective marketing: SEO is a cost-effective way to market your business online. While there are some costs associated with SEO, such as hiring an SEO consultant or investing in SEO tools, the potential return on investment (ROI) can be very high.

Image by Pawel Czerwinski

Types of SEO

Core types of SEO 
On-page SEO: (aka on-site SEO) refers to anything you can do on the page itself to improve its rankings. It focuses on helping Google and searchers better understand and digest your content.
Off-Page SEO: anything you do outside your website to try to improve its search engine rankings. It’s often used synonymously with link building, but it goes beyond that.
Technical SEO: search engine optimization that helps search engines find, crawl, understand, and index your pages. The goal is to be found and improve rankings

Technical SEO
Mobile SEO: ensuring a website is optimized for mobile devices, considering factors like responsive design and mobile user experience.
Accessibility SEO: ensuring that a website is accessible to all users, something which can also positively impact SEO.
Edge SEO: a technique that lets you make changes faster and easier without needing deep technical knowledge or waiting for a developer’s help. 
JavaScript SEO: part of technical SEO that makes JavaScript-heavy websites easy to crawl and index, as well as search-friendly.
React SEO: the process of optimizing React-based web apps for search engines to ensure they are properly indexed and ranked
NextJs SEO: refers to optimizing websites built with Next.js, a React framework, for search engines.
Headless SEO: the practice of optimizing your headless CMS so that it meets search engine optimization best practices and gives your content the best chance of ranking for relevant keywords

Content SEO
Landing page SEO: the process of enhancing webpages created to generate leads, focusing on attracting traffic from search engines.
Blog SEO: the process of writing and optimizing blog content to rank in search engines like Google.
Content SEO: focusing on creating and structuring high-quality, relevant content that targets specific keywords and topics.
Semantic SEO: focusing on the meaning and context behind user queries, beyond exact match keywords.
Multimedia SEO: optimizing various types of non-text content, including audio, video, and interactive media.

Local and international SEO
Local SEO: practice of improving your online presence to get more business from local searches. 
International SEO: optimizing your website for users in different countries and speakers of different languages. 
Multilingual SEO: the practice of optimizing website content for multiple languages to improve visibility and ranking on search engines in different linguistic markets.

Specialized types of SEO
Image SEO: optimizing images to rank in image search results, including aspects like file names, alt text, and image compression.
Video SEO: the process of getting more video views from Google and utilizing videos to increase organic traffic to your website.
Programmatic SEO: refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.
Holiday SEO: the practice of optimizing web content for increased search engine visibility during specific holidays, targeting holiday-related queries to capture seasonal search traffic.
Featured Snippet SEO: targeting the featured snippet or “position zero” in Google search results.
Long-Tail SEO: targeting typically less competitive but highly targeted search queries (i.e. the long tail).
SaaS SEO: making a SaaS business easy to find on Google and other search engines. The goal is to attract people who are looking for solutions that your product can provide
Enterprise SEO: search engine optimization for large, enterprise websites. The goal is to improve the quality and quantity of traffic coming from search engines to webpages on enterprise companies.
Niche SEO: refers to the specific set of tactics especially effective in a specific business niche. The list is endless; there are as many types here as niches. For example, SEO for startups, SEO for lawyers, plumber SEO, wedding photographer SEO and so on. 
Voice SEO: optimizing for voice search queries, often focusing on natural language and question-based content.
AI SEO: using artificial intelligence like ChatGPT to inform and automate SEO strategies. 
Taxonomy SEO: refers to the practice of organizing and categorizing website content in a logical and hierarchical manner. It involves creating a classification system that makes it easier for users to navigate the site and find relevant information.

SEO philosophies
White Hat SEO: refers to the use of SEO strategies, techniques, and tactics that are within Google’s guidelines.
Black Hat SEO: practices that violate search engine guidelines, often used for quick gains, but risky and unethical.
Grey Hat SEO: techniques that are not explicitly against search engine guidelines but are questionable in ethics and sustainability.
Negative SEO: unethical practices aimed at lowering a competitor’s search engine rankings. Awareness is crucial for defense (by the way, here’s how to deflect them).
Sustainable SEO: long-term SEO strategies that focus on steady growth and resilience against algorithm changes.
Continuous SEO: an approach to SEO that practices it as an always-on strategy without a final date or goal. 
DIY SEO: the self-managed approach to search engine optimization, where individuals or businesses implement SEO strategies themselves without hiring professionals.
Holistic SEO: An all-encompassing approach that considers every aspect of a website, from conten
t to user experience, as part of SEO.

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